Inspired by the characters in Disney Zootropolis and equipped with Clarks’ Spring/Summer trainer range, a ‘rabbit’ girl chases a ‘fox’ boy in a game of tag through a stylised urban jungle. We collaborated with Disney from concept through to completion to create the colourful and stylised city set, taking inspiration from the movie itself.
Working with supplied Live Action studio footage, technically we had to overcome various difficulties in order to seamlessly composite everything together in to a finished piece. Combining fast paced green screen studio clips in to a bright and stylised CGI set required numerous processes from advanced keying and rotoscope techniques, to motion and camera tracking.
The final results were a 30 second cinema advert, plus a number of other promos and TV ad’s to run across all of the Disney Channels.
BRANDING | SET DESIGN | 3D ANIMATION | COMPOSITING | TRACKING | ROTOSCOPE | 2D EFFECTS